About Lucid SEO

Hi, I’m Will.

I help websites achieve success through digital strategy. My specialist areas are Search Engine Optimisation and Conversion Rate Optimisation.

I have over 10 years of online marketing experience. I've also led digital teams in both agency and in-house environments.

I approach SEO the same way I tackle most challenges, with integrity, honesty and ambition. No SEO partnership will prosper without these.

Learn More About My SEO Approach
Will King Headshot

My SEO Philosophy

Focus on the User

There’s a reason Google preach that “Focus on the user and all else will follow”.

It’s a broad statement but it’s also a powerful mantra because it’s the first step towards SEO prosperity. Meeting the needs, wants and desires of your search traffic is a huge positive signal of quality.

Google loves websites that can do this.

Act on Data...But Trust your Intuition

Data should always lead decision making.

As SEO’s we’re fortunate to have a plethora of analytical and audit tools to help us. Whilst these tools may be helpful, they’re no substitute for good old-fashioned experience.

SEO is ‘not’ implementing the recommendations generated by a tool and hoping for the best.

Challenge your Assumptions...and Those of Others

Unfortunately, when it comes to SEO there’s a problem with misinformation. There are countless blog posts promoting ways to improve your rankings. Many of these are credible and convey powerful messages. Others make lazy assumptions and promote poor advice.

At the same time, it’s easy to look at your website through rose-tinted glasses. Tunnel vision emerges, assumptions form and key issues go unseen.

Approaching SEO with an objective mindset is a crucial skill.

Need Help With SEO?

I'm always happy to talk about SEO. If you have questions about digital, drop me a line.

Get in Touch

Latest Blog Posts

Crucial Skills for Technical SEO

There will always be demand for technical SEO experts because it’s such a valuable skillset. This post outlines some of the most important knowledge areas needed for tech SEO.

December 8, 2019

Why Does SEO Take So Long?

How long does it take for SEO to work? This is a frustratingly difficult question for any SEO to answer. Read our guide to find out why.

December 2, 2019

How Canonical Tags Work

Canonicalisation is one of the most misunderstood parts of SEO. We believe there’s a general misconception into what a canonical is, the purpose of canonicals and how and when they should be implemented.

November 18, 2019