Lucid SEO - Making Search Easy

Smarter Online Marketing Strategies

Welcome to Lucid SEO. The personal website of Search Engine Optimisation expert Will King. Lucid SEO is where Will shares Search Engine Optimisation tips, strategies and insights.

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A Bit About Will

I’ve worked in digital for over a decade. I’ve seen the beautiful parts and also the ugly… and then everything in-between. These days I specialise in search engine optimisation and conversion rate optimisation.

I’m based in a town called Leamington Spa. Located in the heart of Warwickshire, which is ideal for providing consultancy services for businesses across the Midlands.

I help websites of all shapes and sizes achieve their online potential.

My SEO Philosophy

Focus on the User

There’s a reason Google preach that “Focus on the user and all else will follow”.

It’s a broad statement but it’s also a powerful mantra because it’s the first step towards SEO prosperity. Meeting the needs, wants and desires of your search traffic is a huge positive signal of quality.

Google loves websites that can do this.

Act on Data...But Trust your Intuition

Data should always lead decision making.

And as SEO’s we’re fortunate to have a plethora of analytical and audit tools to help us. Whilst these tools may be helpful, they’re no substitute for good old-fashioned experience.

SEO is ‘not’ implementing the recommendations generated by a tool and hoping for the best.

Challenge your Assumptions...and Those of Others

Unfortunately, when it comes to SEO there’s a problem with misinformation. There are countless blog posts promoting ways to improve your rankings. Many of these are credible and convey powerful messages. Others make lazy assumptions and promote poor advice.

At the same time, it’s easy to look at your website through rose-tinted glasses. Tunnel vision emerges, assumptions form and key issues go unseen.

Approaching SEO with an objective mindset is a crucial skill.